Trends in Massage Therapy: The Trade is Always Evolving


As we continue to move forward into the future, everything around us — from technology, how we conduct business, to even long-standing industries — are subject to change. The massage therapy industry is changing. Treena Hein of Massage Therapy Canada outlines in which direction it’s going.


“Collaboration/integration is certainly a strong overarching current trend across the board in Canadian health care, and the inclusion of massage therapists on integrated health-care teams will increase,” writes Hein, adding that many massage therapists are also adding complementary modalities to their practice, such as acupressure, acupuncture and laser therapy.


Registered Massage Therapists will also continue to embrace new electro-modalities in their practices, such as low-intensity laser.


Dillon agrees. “RMTs have embraced acupuncture modalities and hand-tools because they experience how time and labour-intensive the work is, and realize they have to be innovative to earn more income and stave off overwork,” he says in the article.


Trends in Massage Therapy: Canada Boasts a Preeminent Sports Massage Industry


Canada is among world leaders in sports massage therapy. “I am only aware of a sport massage association in the U.K., and as far as I know, no other country has a sport massage association,” says Trish Schiedel, president of the Canadian Sport Massage Therapy Association (CSMTA).


At least one of the current trends in health care – the team or multidisciplinary approach – has always been an aspect of sport massage but is accelerating at this point.


Trends in Massage Therapy: Going Forward


The Canadian Massage Therapist Alliance urges massage therapists to continue updating their education through hands-on courses, best practice and evidence-based massage.


“Massage therapists definitely have to realize that there is a new patient out there – an educated patient,” the CMTA says in Hein’s article. “Education, not only to meet the trends of a more health-challenged or educated patient, but also to work within multidisciplinary clinical environments.”


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