Having a credible social media presence is paramount for every service provider looking to build status in their field, and this absolutely holds true for massage therapists. A strong Web presence can help create a successful business.


In a recently published article entitled, “Social Media: Your Incubator for Professional Development,” author and expert, Jason Erickson, writes:


“An incubator provides suitable conditions for growth and change over time. The end of the incubation period is often marked by significant observable events. For example, an egg’s incubation period ends when it hatches and the chick emerges into the world,” adding that it is easy to see how massage school is an incubator, with new graduates emerging to begin interacting in their new role of massage therapist. Just as a chick matures to an adult, massage therapists tend to mature and grow too.


“Social media for massage therapists serves as an incubator not only for all kinds of ideas, but also for professional development, and we can all benefit from it,” he writes.


Don’t wait to begin using social media tools, such as Facebook, Twitter, LinkedIn, blogs and/or other online tools. Professionals should create their brand from the moment they consider practicing massage therapy. Having a solid online presence will allow massage therapists to gain access to an audience that will read and comment on your social media content, begin collecting and storing hundreds of e-mail addresses for e-mail marketing purposes, monitor other competitor pages, along with industry pages, to stay abreast of current trends and techniques in massage therapy.


“It can be challenging to use new information in practice, but that is the goal of professional development. When we evolve our professional thinking and practice beyond what we learned in massage school, we really are developing as professionals,” Erickson writes.


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